Flipping Vs. Renting- Which Real Estate Strategy is Best for Long-term Gains

Flipping vs. Renting

If you are considering real estate investing but are unsure where to start, it is essential to choose the right method for your goals. Two popular options are flipping houses and renting out properties. Flipping involves buying homes, renovating them, and reselling them for profit, offering faster returns but requiring more time, effort, and upfront cash. On the other hand, renting out properties provides steady, long-term income through monthly rent, but it comes with ongoing responsibilities, like maintenance and resident management.  

With the right approach, whether you are seeking quick profits or a consistent revenue stream, both methods can be successful. 

What is House Flipping? 

House flipping involves purchasing residential properties at a low price with the intent to sell them for a profit. This typically includes buying distressed homes, renovating them to boost their value, and then selling them at a higher price. When flipping distressed properties, it is essential to avoid overpaying and to complete renovations cost-effectively to maximize profits. The key is to minimize upfront costs to ensure a profitable sale.  

House flipping can also involve buying homes from sellers who are facing financial difficulties. These properties are often listed below market value for a quick sale. While they may still require some repairs or upgrades, they generally need less extensive work than distressed properties, allowing for faster turnaround and potential profits. 

What is Renting? 

Renting, or the buy-and-hold strategy involves leasing a property to residents in exchange for monthly payments. As a homeowner, you generate a steady income while retaining property ownership, benefiting from long-term cash flow and potential value appreciation. However, this approach comes with responsibilities like finding residents, collecting rent, maintaining the property, and covering costs such as taxes, insurance, and repairs. Some property owners hire property management companies to handle these tasks, though it reduces profitability. With a structured approach, renting remains a viable long-term investment strategy. 

Pros and Cons of Flipping Houses 

Now that we have covered what flipping houses entails, we will explore the pros and cons of this real estate investment strategy. 

Pros 

Here are some compelling reasons why flipping houses attracts real estate investors: 

  1. Faster return on investment: Flipping houses allows you to potentially recover your initial investment and earn a profit quickly once the house sells. The quicker you complete renovations, the sooner you can see a return. 
  2. No property management obligations: When you flip a house, you avoid ongoing management and maintenance duties. After the sale, any necessary repairs or renovations fall to the new buyer. 
  3. Self-directed work: Whether flipping houses full-time or as a side hustle, you only answer to yourself throughout the process. You maintain complete control over renovations, repairs, and your schedule. 
  4. Repeatable process: After selling your first flipped house, you can reinvest some of the profit into your next project. As you gain experience and build a network of reliable contractors, the process is easier with each new house. 

Cons 

Here are some reasons why investors might hesitate to flip houses: 

  1. Higher upfront costs: Flipping a house requires a significant initial investment. You need funds to purchase the property and cover renovation costs, including labor and materials. 
  2. Increased taxes and fees: When buying and selling a house for flipping, closing costs can eat into your profits. Additionally, you will pay short-term capital gains tax at your regular tax rate on the profit from the sale. 
  3. Market fluctuations: To maximize profit, you will want to sell in a seller’s market. Unfavorable market conditions may prevent you from selling the property for your desired price, potentially leading to financial loss if renovation costs are high. 
  4. Time-consuming process: Flipping a house demands considerable time and effort. Renovations can take weeks, or even months, depending on the property’s condition and your available dedication. You will also rely on the schedules of any contractors you choose to work with. 

Pros and Cons of Renting Out a Property 

Just like flipping houses, renting out a property has its pros and cons. Here are some key factors to consider before moving forward. 

Pros 

Renting out a property offers several advantages, including: 

  1. Consistent passive income: As long as your property remains occupied by reliable residents, you will enjoy a steady stream of monthly rental income. 
  2. Increased property value: With proper maintenance, your rental property is likely to appreciate over time. This appreciation allows you to sell the property later for more than your purchase price, boosting your overall profit. 
  3. Tax incentives: Income from your rental property is taxed at the same rate as your regular income. However, you can reduce your taxable income by claiming deductions for certain expenses related to managing the property. 

Cons 

Here are some challenges that come with the buy-and-hold method of investing: 

  1. Finding residents: As a rental property owner, you might face challenges in securing residents promptly. Researching local vacancy rates before purchasing can help you gauge how quickly you can find residents. 
  2. Management expenses: Maintaining a property and managing other costs associated with renting require attention. Whether you handle this yourself or hire a property management company, these expenses will impact your profits. 
  3. Longer return on investment: Since you receive monthly payments from residents rather than a lump sum from a buyer, it may take some time to recoup your initial investment in the rental property. 

Is It Better to Flip or Rent? 

If you are still deciding which investment is the better choice, consider these questions: 

  • Do I have enough capital to flip? Flipping a home requires a significant investment of time and money. You need to invest substantial upfront sums to make this venture successful. If one lender won’t provide the funds for your flipping project, it is unlikely that others will, as home lenders prefer working with individuals committed to long-term investments. 
  • What if I face the worst-case scenario? For rental properties, the worst case might involve difficulty finding residents or dealing with property damage. In such cases, property owners can take legal action or hire a professional property management company to assist with marketing and resident responsibilities. Conversely, a flipper facing a worst-case scenario may encounter serious financial challenges after a single poor investment decision. 
  • Do I thrive under stress, enjoy hard work, and manage my finances well? If you answered yes, you might have the ideal personality to make either flipping or renting a property profitable. 

Hire BFPM for Your Rental Investment 

You must carefully evaluate the pros and cons of flipping versus renting based on your unique market and personal circumstances. What succeeds in one city may not be as effective in another or in different regions of the country. 

Flipping homes can be rewarding, offering substantial profits or valuable learning experiences. On the other hand, renting properties requires commitment and time for tasks such as sourcing residents, maintenance, and overall upkeep. Embracing these aspects will help you make an informed decision that aligns with your investment goals. 

For more information about property management, contact BFPMInc. today. We provide comprehensive rental management services, allowing you to focus on your investment without worrying about daily tasks. 


Trevor Henson

Trevor Henson is an experienced entrepreneur (10+ highly-successful start-ups) and property investor with a demonstrated history of building and leading teams in investment property management environments, maximizing returns for property owners, and optimizing properties through construction management and re-positioning. He…
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Frequently Asked Questions(FAQs)

The 70% rule in flipping suggests that investors should pay no more than 70% of a property's after-repair value (ARV) minus the estimated renovation costs. This formula helps ensure that investors account for potential expenses and risks, allowing for a profitable return on investment.

Property flipping is not inherently illegal; however, it can become illegal if it involves fraudulent practices, such as misrepresenting property values, engaging in money laundering, or violating local real estate laws and regulations. Always ensure compliance with legal and ethical standards when flipping properties.

The average house flipper can make between $40,000 to $100,000 a year, depending on factors like market conditions, experience, and the number of properties flipped. However, earnings can vary widely based on individual circumstances and investment strategies.