Download The Beach Front Lease-Up System: Complete Guide to New Construction Lease-Up
Taking Your Property From Building Site to Thriving Community
Creating Your Brand & Digital Footprint
- Property Name
- Brand Style Guide
- Social Media Channels
- Social Content
- Digital Advertising
Leasing-Up Your Property
Low-Income Housing Requirements in California
California law requires that all apartment buildings with 16 or more units have an on-site manager who lives in the building and is considered an employee.
Creating a Community
- Grand opening and events
- Online reputation management
- Resident referral programs
- Prospective resident waitlist
The Beach Front Proven Process
Frequently Asked Questions(FAQs)
The lease-up process has many steps. We recommend starting with branding and establishing an online footprint. Social media is a great tool to build interest and generate a list of interested people. You'll also need to plan for staffing your new leasing office and make sure you follow all local, state, and federal regulations. We also recommend having an experienced attorney review all leasing documents to make sure you and your property are protected.
You can handle lease-up for your new multifamily property on your own. But it can be a complicated process including branding, marketing, staffing, and compliance with local, state, and federal regulations. If you're not sure where to start or the right process to follow, our apartment lease-up experts can help you.
You should start thinking about lease-up almost as soon as you start building. From the very early planning stages, having a strategy in mind to fill your units once they're built will ensure success. However, many builders and developers are not ready to consider lease-up until the project is well underway. Our lease-up experts are experienced with coming into new construction projects at every step and can help guide you.
If your marketing efforts have worked, you could have your new building leased-up quickly, within the first few weeks to a month of opening. In other cases, it takes a few months to fill all units. Starting early and building an active presence on social media can help you attract interested renters who are ready to sign a lease as soon as you get your COO.
It depends on where you are building and what the local requirements are. Our lease-up experts can help you figure out what the specific requirements are in your area and the best way to find the appropriate residents for your units.